Previously dominated by two main laparoscopic instrument suppliers, we have now successfully accessed the governmental hospital market in Oman through collaborative efforts with our regional distributor.

Our focus is always to create a customer experience that exceeds expectations and ensures that we are providing the best possible laparoscopic instruments and devices for all healthcare organisations, along with expert product knowledge and continual support.

It is with this focus that we have recently been awarded the tender for supply of our Ultimate Trocars range to a Government Hospital in Oman.

This will offer surgeons a third high quality option to the two incumbent suppliers.

Several factors ensured our success in this bid, and against the other suppliers in the market:

• On-site product training to ensure that our distributor is equipped with expert product knowledge and information when speaking with surgeons and other key decision makers.
• On-site meetings to support the distributor in actively promoting the Ultimate Trocar range and raise awareness of the Purple Surgical brand.
• Conducting thorough product evaluations with surgeons to ensure they are confident and comfortable using the Ultimate Trocars.
• Provision of detailed information that was required for the tender including technical specifications and competitor analysis.
• Providing dedicated customer service to facilitate samples allocation and expedite products shipping.
• Regulatory support from our specialist team to ensure compliance with tender regulations and requirements.

Partnering with our global representatives in this way to grow their markets and the Purple Surgical brand is paramount to ensure our joint success.

We aim to create fans, not just customers.

If you would like more information on how we can help support you in your markets, please contact us and we will be happy to assist.