Since the introduction of our Regional Distributor Training Programme in April 2017 for our European distribution partners, we have expanded the programme for our partners in Asia, Latin America and the Middle East.


Our latest laparoscopic product training programme has been completed with our distribution partner in the UAE, Fourmed.

The event was held in the city of Abu-Dhabi at the distributor head office. The focus of this training programme was our Laparoscopic product portfolio.

Very positive feedback was received from the delegates who attended. A key benefit that we have noted from delegates is the confidence they gain with our product range and when speaking with medical professionals.


“We now feel confident in talking to surgeons about different focus procedures, in the same language in terms of medical & surgical terminologies, anatomy, indications, symptoms, signs and regarding competitors”.

Fourmed delegate



These programmes are designed to increase distributor knowledge of our laparoscopic and surgical stapling portfolios, product applications, features and the correct way to use the devices.

As we know, one of the most important factors in successful selling is knowledge. From knowledge comes confidence, and combining both results in sales.

With every training programme completed, we develop and evolve the programme to ensure optimum learning and support, and so increasing the effectiveness and confidence of our global representatives.